The story
The Situation
INFERNO Perfumes started as a new premium brand in the perfume segment with the ambition to position itself above the mass market. It lacked an overall visual identity, packaging and website to match the high end of the product and create a sense of luxury, mystery and character.
The main challenge was building complete product - from scratch, that looks competitive with the world's leading niche perfume brands.
What did we do ?
➕ Brand & Product Identity
We created a complete visual identity for the brand - logo, color palette, typography and positioning in the premium segment.
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➕ Packaging & Box Design
We designed the bottle, packaging and outer box with a focus on luxury, minimalism and recognisability.
➕ Website Concept & UX
The concept for the site was inspired by leading niche fragrance brands including KILIAN. The goal - a strong visual experience, focus on product and story.
➕ Development & Launch
We built the website with a custom design optimized for conversions and high-level brand presentation.
We present to you
Results
Ready-made product for online and offline sales with an established premium identity.
A website that differs from the standard perfume shops in Bulgaria. Selling thousands of units to this day.
Inferno became the favorite perfume of the whole Bulgaria. Perfume of the Year 2024.
Reprinted from
Brand of the stars.
INFERNO is not just a perfume, but a complete product - from concept and design to digital presence. Each element is created with emotion, feeling and positioning in mind.
“Working with Vasil Angelov helped us turn an idea into a real, premium product with a distinct identity and built everything from 0 to 1st sale and so on. I've been using his services since 2018, we started with my restaurant Bigabar, did the perfume business and so for 7 years now - great work in TEAM!”
Milen Ivanov
CEO
